Push notifications offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores.
But to get results, app companies must strike a fine balance – send too many and users tune out. Don’t send enough and they’ll forget about you. And this is why app companies go to push notification services, like tech platforms, for help.
- Boost Revenue
- Promote feature adoption
- Support Deep link to specific areas
- Enhance Omnichannel expericences
Pop-up Alerts
Pop-up alerts are real-time updates like news items, event updates and calendar reminders. And stats show that too many can lead to 10% of users disabling notifications
Progress Notifications
Training, gaming and learning apps use push notifications to encourage users to keep logging into an app.
Promotional Notifications
Online retailers often send exclusive offers, deals and giveaways to customers. Achieved a 19X higher conversion “Add to Basket” conversion goal using push notifications providers.
Geo-location Notifications
Geotargeting lets marketers send location-based weather alerts or commercial offers as part of a mobile marketing strategy.
Delivery Status Tracking
E-commerce brands use push notifications to keep customers updated on parcel deliveries.
Abandoned Cart Reminders
Abandoned cart levels were as high as 80% for all sectors. Push notifications were effective at reminding customers of what they left behind.
Automated messaging
A push notification platform can help with creating strategies that target users based on behaviors, demographics and geographic locations. And they can set up automated messages to service these strategic aims on your behalf.
Cross-channel Strategies
Push notifications have an impact when they bounce off other forms of messaging. After all, they’re there to ‘push’ users to open an app. So, it’s likely you’ll need further communications strategies to hold users’ attention and keep them engaged, once you’ve got them in the app.
Shopping Cart Boost
Figures from Statista show the main reason for high cart abandonment rates is extra costs such as shipping and taxes. But you can address these issues through push notifications by highlighting relevant options and allaying customer concerns.
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