Your website's great design won't matter if no one sees it. To drive traffic to your site, you need to optimize it for search. A great way to do this is to make blogging part of your content strategy. Websites that feature a blog have a 434% greater chance of being ranked highly on search engines.

If you’re driving lots of traffic to your site and want to convert those visitors into leads, you need to design your site around a clear conversion strategy. Your site should tell visitors about who you are, what you do, and who your target audience is. Then, it should convince them to take the next step in becoming a customer.